Hiring Best Practices

Company Values in an Interview: From Poster to Behaviour

StormInterview Editorial2 min readOctober 23, 2026

Key takeaways

  • Translate each value into a behaviour you can describe.
  • Ask for a real example instead of an opinion about the value.
  • Score the evidence against the role criteria, not against similarity.

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Turn the value into a behaviour

Start with the value and ask what a person does when the value is present. If the value is care, the behaviour might be checks how a decision affects the person who receives the work. If the value is ownership, the behaviour might be raises a problem before the deadline, even when the problem is not solved yet.

Write the behaviour in a sentence a reviewer can recognise. A value that stays at the level of a slogan gives every reviewer a different idea of what to look for.

Ask for a real example

Ask the candidate for a moment when the behaviour mattered. What was the situation, what did they do and what happened next? The example does not have to be dramatic. A small moment from a normal project is easier to check than a story about a crisis.

Use the same question for every candidate. If the role needs a client example, say so. If the role is internal, ask for an internal example. The context keeps the answers comparable.

Score the evidence, not the fit

A reviewer can like a candidate and still find little evidence. A reviewer can find a candidate awkward and still see a clear example. Score the behaviour against the criterion and write the evidence next to it.

A general would I enjoy working with this person score measures similarity. Similarity is not a role requirement. If the team wants a particular working style, describe the style as a criterion and test it directly.

Prepare the anchor

For each value question, write what a strong answer contains, what a partial answer contains and what is missing. A strong answer names the situation, the choice and the result. A partial answer names the situation but not the choice.

Keep the anchor short. A reviewer should be able to read it before the answer and use it after the answer. A long rubric that nobody opens does not help the decision.

Train the reviewers

Run a short session with one recording and one value question. Ask each reviewer to score the answer alone, then compare the evidence. Where the scores differ, check whether the behaviour was clear or whether the reviewer used a personal preference.

Update the question or the anchor with what the team learned. A value question becomes useful through repetition, not through a longer list of values.

Keep the role in view

Values add context to a hiring decision. They do not replace the evidence that the candidate can do the work. Write down which criteria carry the decision and where the value question adds a relevant example.

The aim is a conversation about how the candidate works, not a test of whether the team would choose them as a friend. A clear behaviour, a real example and a written anchor keep the value connected to the role.

Frequently asked questions

Should we ask candidates whether they share our values?

A direct question invites a yes. Ask for a moment when the candidate had to choose between speed and care, or between a client request and a team rule. The example shows how the value appears in work.

What if a value is hard to observe?

Break it into a behaviour. <em>Ownership</em> can become <em>tells the team about a problem before the deadline</em>. If the team cannot describe the behaviour, the value is not ready for an interview.

Can values outweigh the role criteria?

Values and criteria should support the same decision. A value question can add context, but it should not replace the evidence for the work. Write down which criteria carry the decision.

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