The interview is part of the brand
For many candidates the async video interview is their first real interaction with your company. A generic interview portal looks like an outsourced HR pipeline. A branded one looks like a company that takes hiring seriously. With 93% of employers committing to virtual interviews going forward (B2B Reviews, 2025), this storefront gets a lot of foot traffic.
Why branding moves numbers
- Around 75% of job seekers consider an employer's brand before applying (LinkedIn Talent Solutions)
- Strong employer brands typically see materially more qualified applicants
- Branded candidate experiences raise completion rates because the process feels legitimate
- Candidates with a positive interview experience are markedly more likely to accept an offer (Cronofy 2024)
The 5 Elements of a Branded Interview Experience
1. Logo and Visual Identity
Your company logo should appear on every page the candidate sees: the invitation email, the interview landing page, the recording interface, and the thank-you page. This creates continuity with your career site and job listings.
Tip: Use your logo in SVG format for crisp rendering at any size. Ensure it works on both light and dark backgrounds.
2. Brand Colours
Primary and secondary brand colours should be reflected in buttons, progress bars, headers, and accents. A candidate coming from your blue-and-white career site should not land on a green-and-orange interview page.
Tip: Ensure sufficient colour contrast for accessibility (WCAG 2.1 AA minimum).
3. Custom Domain
Instead of sending candidates to platform.genericdomain.com, use a custom domain like interviews.yourcompany.com. This builds trust and reduces the risk of candidates treating the invitation as spam or phishing.
4. Welcome Message and Instructions
Customise the welcome page with your voice and tone. Include:
- A warm greeting from the hiring manager or team
- Clear instructions on what to expect
- Technical requirements (browser, camera, microphone)
- Estimated time commitment
- Support contact for technical issues
5. Thank-You Page and Follow-Up
After submission, the thank-you page should reinforce your brand and set expectations for next steps. Include your company’s social media links, career page, and a note about when candidates can expect to hear back.
Branding for Staffing Agencies
Agencies need multi-brand support: the ability to brand each interview campaign for a different client. This means separate logos, colours, and domains per campaign. Look for platforms that support this natively rather than requiring workarounds.
Common Branding Mistakes
- Using a generic platform URL that looks like phishing
- Inconsistent colours between career site and interview platform
- No welcome message, candidates land directly on a record button
- Missing mobile optimisation (40%+ of candidates use mobile)
- No follow-up or thank-you page
StormInterview: full branding in every plan
Logo, colours, welcome messaging, custom domain. All included from EUR 79/month. Agencies can configure per-client branding across campaigns.