Why SMBs Need Purpose-Built Interview Tools
Small and mid-sized businesses face a unique hiring challenge: they need professional-grade tools but lack enterprise budgets. With the average cost per hire at $4,700 (SHRM Benchmarking) and 93% of employers planning to continue virtual interviews (B2B Reviews, 2025), choosing the right platform is a high-leverage decision.
We evaluated seven platforms on pricing, features, ease of use, compliance, and value for SMBs.
1. StormInterview: best Overall for SMBs
Price: €79/month | Best for: European SMBs, multilingual teams, technical hiring
Six question types (including code challenges), AI transcription in 40+ languages, EU data hosting, and GDPR tooling. All in every plan. No hidden fees.
Pros: Lowest price with most features, EU-native, AI in all plans, code challenges built in.
Cons: Focused on async (no live video yet), newer brand.
2. Willo: good for high-volume hiring
Price: €307/month (Scale plan) | Best for: High-volume screening
Willo is a UK-based platform with a clean interface. It handles high volumes well but lacks the question type diversity and AI depth of StormInterview.
Pros: Clean UX, established brand, good ATS integrations.
Cons: Nearly 4x the price of StormInterview, limited question types, AI features on higher tiers.
3. Spark Hire: US market leader
Price: $249/month | Best for: US-based SMBs
Spark Hire offers both live and one-way video interviews. Its US-centric focus means European teams face data transfer complexities.
Pros: Both live and async, established in the US market.
Cons: US data hosting, limited multilingual support, higher price.
4. VidCruiter: structured interview methodology
Price: Custom (typically $200+/month) | Best for: Process-heavy organisations
VidCruiter emphasises structured interviewing methodology with robust scoring frameworks.
Pros: Strong structured interview tools, compliance features.
Cons: Opaque pricing, complex setup, less intuitive UI.
5. Hireflix: budget option
Price: From $75/month | Best for: Small teams with basic needs
Hireflix is a straightforward one-way video platform with minimal frills.
Pros: Simple, affordable, easy to set up.
Cons: Limited question types, no AI features, basic analytics.
6. HireVue: enterprise tier
Price: $500+/month | Best for: Large enterprises
HireVue is the industry heavyweight but is priced and designed for Fortune 500 hiring at scale.
Pros: Deep AI, game-based assessments, massive scale.
Cons: Expensive, complex, overkill for SMBs.
7. myInterview: AI-forward
Price: From $149/month | Best for: Teams wanting AI-first screening
myInterview focuses on AI-powered candidate ranking and personality insights.
Pros: Strong AI features, personality profiling.
Cons: AI bias concerns, limited question types, US-based.
The Verdict
For SMBs that want the most features at the best price, with EU compliance built in,StormInterview is the clear winner at €79/month.